ABOUT US
X.LAB is a lifestyle streetwear label created by designer Tonimarie.
Our collections balance ease and edge so you feel empowered and comfortable in pieces that work hard every day. Versatility sits at the heart of our design.
Each drop is made to mix, layer, and move with you while standing apart from the norm.
Style is personal. We believe what you wear should reflect who you are and what you love. X.LAB focuses on clean lines, thoughtful details, and signature pieces with that unmistakable X factor.
The Lab
Our name says it all: a place for invention, creation, and experimentation.
"Life isn't about finding yourself,
it's about creating yourself."
We work with premium materials and refined construction to deliver garments you will reach for again and again.
Behind the Brand
X.LAB was founded by Tonimarie after more than 25 years in women’s fashion, including two successful New Zealand made labels sold internationally.
Through recent years the brand evolved into a three-generation effort.
We are a close team and look forward to meeting you in store.
Locally Made
X.LAB is proudly designed and made in Aotearoa, New Zealand.
We produce in small, considered runs with a network of New Zealand manufacturers. Natural fibres and ethical practices guide our process.
Every garment is designed by Tonimarie, then cut, sewn, printed, and finished locally for quality you can see and feel.
Fit and Feel
We listen. Customer feedback shapes the look, style, and cut so each piece flatters real bodies and real life.
Clever styling, strong silhouettes, and unique X.LAB prints are our signature.
Contact
Questions or styling advice:
Welcome to X.LAB
Create yourself
