At X.LAB, we believe in creating more than just clothing. We craft pieces that empower, inspire, and let you express your individuality. Designed with versatility and comfort in mind, every collection is an evolution – a blend of timeless essentials and bold, standout pieces that challenge the norm.

Your style is a journey, and X.LAB is here to help you define it. With signature designs that exude that elusive X factor, we make it easy to feel confident, comfortable, and unapologetically you.

The Heart of X.LAB

X.LAB was founded by designer Tonimarie, whose 25+ years in the fashion industry, global travels, and success with two internationally sold New Zealand labels inspire every thread of what we do. Tonimarie has always believed that life isn’t about finding yourself – it’s about creating yourself. And that philosophy is stitched into every X.LAB piece.

What started as one designer’s vision has grown into a multi-generational family business. Through the challenges of COVID, X.LAB became a team effort: Tonimarie’s mother, Gaylene, supports production and brings warmth to our store, while her daughter, Kayla, contributes her creative eye through modeling, branding, and behind-the-scenes magic. Together, we’re more than a brand – we’re a family, and we can’t wait to welcome you in-store.

Crafted Locally with Care

At X.LAB, we’re proud to keep it local. Every piece is designed, cut, sewn, and produced right here in New Zealand by a team of skilled manufacturers. We’re passionate about ethical and sustainable practices, using natural fibers and premium materials to create garments that last and get better with every wear.

Our commitment to quality goes beyond the clothes. We listen to you – your feedback helps us refine the fit, style, and details of every collection. From clever styling to exclusive prints designed in-house, X.LAB is tailored to fit your life.

Why We Do What We Do

We don’t follow trends; we create them. X.LAB is a space for invention, experimentation, and pushing the boundaries of what fashion can be. Whether it’s a signature print or a wardrobe staple reimagined, we design with purpose – to bring joy, confidence, and individuality to your everyday style.

Thank you for being part of the X.LAB journey.

With love,
Tonimarie and the X.LAB Team

For inquiries, contact us at xlab@stylexlab.co.nz.